Tag Archives: strategies

18 Link Building Strategies

18 Link Building Strategies

1. Contact the websites you are currently linked to to optimize the links. Ask them to change the “click here” to another anchor text containing relevant keywords since the anchor text encourages people to click the ad.
2. Monitor the websites 404 statistics. Keep track of the links that are old or misspelled URLs. Google has a great tool for tracking URLs and links.
3. Create a “link to us” link on your website. This provides information for others to link to your site including anchors, URLs, and logos. Keep this page updated with current information and additional links.
4. Use spell check and grammar checker to correct any errors. The users will notice when you have errors in your links, pages, and content.
5. Search the internet for other sites that mention your website but are not linked to your site. Contact them to have them link your site.
6. Post comments on blogs with a link to your site in your signature line. When you add comments that are relevant and informational you will build traffic.
7. Make sure your navigation is spiderable by the search engines. Use anchor text or image text to increase the search engine results.
8. Use a sitemap on your website. Link all the pages on each page with the sitemap for a user friendly site.
9. Link your site to relevant topics on other websites. Link to the important pages on the site.
10. Link to sites with high search engine rankings. They will drive traffic to your site.
11. Check on the sites your competitors are using. Get the same links to add to your site.
12. Post comments from clients that are positive to add the trust and interest of future clients.
13. Create a free eBook containing your expertise or niche. Offer the eBook as a gift for people viewing your site who provide their personal contact information.
14. Teach an online seminar regarding your expertise. You should be considered an expert in your field and will attract people to the webinar. Post announcements of the seminar.
15. Use Google AdWord’s content to build your network with other sites with relevant products and content.
16. Join an affiliate program that promotes and sells the same type of product. Add links to your website.
17. Add a “donate to charity” link to your site. Describe the charity and how you donate the proceeds received. Pick a charity that people are willing to donate.
18. Submit your URL to social media sites to promote your products and services. Make sure the sites have quality services and products offered on their sites.

When you utilize these strategies to your website you will begin to see profits from the increased traffic.

Category: IM Strategies

Best Internet Marketing Strategies

Plan, Action, Response — Basic yet the Best Internet Marketing Strategies

Which is better, a traditional pet shop or an online pet shop? By comparing these two specific examples, you will be able to figure out why Internet marketing is very popular among entrepreneurs and aspiring Internet marketers. Take a look and see the big difference.

When you choose a traditional pet shop as your business investment, there are certain things that you need to consider. You need to get business permits from the city or state government through its business licensing division. Since you are operating a pet shop, you need to secure necessary clearances from state health department that all of your pet products came from a reputable source. You also need to have a physical structure that will serve as your shop. You will either rent or construct the premises. For your shop to be popular to the people, you need to advertise it through local newspapers or place some large advertising signs in front of your pet shop. All of these things require hundreds to thousands of dollars before you can operate your traditional pet shop.

Establishing an online pet shop requires you to have a website registered in your own domain name, which will cost you less compared to constructing or renting commercial spaces. Your website will now serve as the pet shop itself—you will provide catalogs containing brief descriptions of your pet products along with its corresponding price tags. Your customers can use the online shopping cart to place the pet items they want to purchase. All payments can be made through credit cards, thus no bulky dollar bills to be handled. You can advertise your site through several ways—you can either submit your site for online ad serving programs or you may promote it through writing and submitting articles to article directories. Moreover, you have also the opportunity of earning additional revenues aside from your pet shop through entering your site on affiliate marketing programs.

By just merely looking on these two examples, you will say that Internet marketing has the edge over traditional running of a business. You will not only save time and effort in marketing your products over the Internet, but you can also earn additional incomes through existing Internet-based marketing programs.

Internet marketing is a pure home-based business that does not require an office and several employees. You do not have to commute for several hours and face hordes of traffic and busy people. All you need to have is some spare room that will serve as your “office” and a personal computer connected to the Internet. You will be able to earn thousands to potential millions of dollars by just working in front of your personal computer.

However, before you will be able to earn millions and build an Internet marketing empire, you must also have the best Internet marketing strategies that will help you achieve your financial objectives. Without these strategies, the chance of earning more will certainly slip out of your hands little by little.

There are many “best Internet marketing strategies” that you can use, yet they are summarized in three simple yet effective strategies.

1. You need to plan for your Internet marketing activities. There are certain questions to help you arrive on a concrete and effective Internet marketing plan. What do you want to do? What are you offering for sale? How you will market your products or services? Once you have figured out the answers to these questions, you will be able to create a plan for your Internet-based business.

2. You need to take action. Do not just let the plans that you formulated remain as plans forever. You need to convert the words of your plan into actions so that you will see if the plans are working or not.

3. Lastly, do not be deaf to the feedbacks and concerns expressed by your clients. Learn to respond immediately to their feedback so that you will determine if you are getting negative or positive results. In case that you are getting negative results, there is a need to change your approach.

The secrets of success on Internet marketing lie beneath the best strategies that you employ. All other effective strategies will come in line as long as you stick to the basic yet the best strategies in your Internet marketing venture.

Category: IM Strategies