Tag Archives: Building

18 Link Building Strategies

18 Link Building Strategies

1. Contact the websites you are currently linked to to optimize the links. Ask them to change the “click here” to another anchor text containing relevant keywords since the anchor text encourages people to click the ad.
2. Monitor the websites 404 statistics. Keep track of the links that are old or misspelled URLs. Google has a great tool for tracking URLs and links.
3. Create a “link to us” link on your website. This provides information for others to link to your site including anchors, URLs, and logos. Keep this page updated with current information and additional links.
4. Use spell check and grammar checker to correct any errors. The users will notice when you have errors in your links, pages, and content.
5. Search the internet for other sites that mention your website but are not linked to your site. Contact them to have them link your site.
6. Post comments on blogs with a link to your site in your signature line. When you add comments that are relevant and informational you will build traffic.
7. Make sure your navigation is spiderable by the search engines. Use anchor text or image text to increase the search engine results.
8. Use a sitemap on your website. Link all the pages on each page with the sitemap for a user friendly site.
9. Link your site to relevant topics on other websites. Link to the important pages on the site.
10. Link to sites with high search engine rankings. They will drive traffic to your site.
11. Check on the sites your competitors are using. Get the same links to add to your site.
12. Post comments from clients that are positive to add the trust and interest of future clients.
13. Create a free eBook containing your expertise or niche. Offer the eBook as a gift for people viewing your site who provide their personal contact information.
14. Teach an online seminar regarding your expertise. You should be considered an expert in your field and will attract people to the webinar. Post announcements of the seminar.
15. Use Google AdWord’s content to build your network with other sites with relevant products and content.
16. Join an affiliate program that promotes and sells the same type of product. Add links to your website.
17. Add a “donate to charity” link to your site. Describe the charity and how you donate the proceeds received. Pick a charity that people are willing to donate.
18. Submit your URL to social media sites to promote your products and services. Make sure the sites have quality services and products offered on their sites.

When you utilize these strategies to your website you will begin to see profits from the increased traffic.

Category: IM Strategies

10 Creative Traffic Building Ideas

10 Creative Traffic Building Ideas

Everyone wants traffic to their website. It is not always easy to get more people to visit your site. There are ways to generate the desired traffic. It takes being creative and innovative sometimes; yet here are several ideas that will help.

1. Use Flickr. Social photo sharing drives people to your website. Add good tags to the photos so they attract the members on the site. Write a post in your blog and add the link to the Flickr site. The two sites will work in unison to draw traffic to your site.

2. Join a social bookmarking site. Share your favorite sites with other people sharing the same interests. Include your website. The social sites are like a specific search engine for many people. Add the bookmarks to your blog site to increase your internet traffic. Add interesting links to relevant products that the users are searching for. The more interesting links you have bookmarked the larger your following will become.

3. Start blogging. Join several sites where you comment on the blog posts. Add your URL with posting. Keep in mind you are commenting on your posts so remain focused on the topic since you do not want your posting to be deleted or considered as spam. You want to appear knowledgeable and someone others can trust.

4. Use forum signatures for promotion of your site with a live link. Use topics with great information and link them back to your sties. The more information you provide the readers the more they will rely on you for your new information. They will return repeatedly to read what you are posting.

5. Add widgets, themes, and extension to your site. There are many free additions that will enhance your site. Make your site interesting rather than the typical boring website. Make your site user friendly and exciting. Users want to see and experience new things, give it to them with your site.

6. Use your friends to know your business and have them help spread the word about your website. They can use their personal blogs, websites, and contacts to increase your website traffic.

7. Use industry specific sites to add links and networks with by contacting the websites. Many are willing to join the cause to help your build your website traffic.

8. Expand your exposure by adding podcasts to your site. Include audio and video that is interesting and intriguing.

9. Submit your feed to blog site directories. The feed will drive traffic from another site to your site.

Last but not least:

10. Submit articles to article directories, using the resource box to drive traffic to your site and establish strong backlinks to your site; for the Search Engines.

When you do your traffic building, it is not really about the traffic but offering what the readers want. When you reach out to them with information and products you service a valuable purpose.

Category: IM Strategies

Preselling – The Art of Building Anticipation

Preselling – The Art of Building Anticipation

Preselling is the work you must start doing before you release and sell your product; that’s why it’s called pre-selling.
It’s the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass
your offer without purchasing — all this without actually “selling” the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the
customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually
here to help me out.” so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight
by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine
really is?

More so if you’re having a chronic headache yourself! That’s why by mentioning a benefit which would get your prospects’
ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what
you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing,
your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one
can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written
this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a
snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from
your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you
can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you.

If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

Category: IM Strategies

Building a Customer Base

Building a Customer Base

Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before;
whether it’s an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you).
Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should
trust your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base — a group of people who trust you and will most likely buy a product that you offer to them.
This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of
people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give
advice and help for free. It won’t be long before people start to recognise your name and stop and listen everytime you have something to say.
You will become a valuable friend and teacher, and gain the trust of these people. Would you buy something your close friend recommends?

Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it’s boiled down to the very
essence, it’s all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. A typical example would
be a website choke-full of freely available, helpful and quality articles on a certain subject plus a “special report” that can be downloaded for free provided
you give your email address. The rich content provides value, and the “special report” is the extra incentive.

Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person and
he answered patiently to your every question, would you buy from him again in the future? Definitely. When a customer has given you his money, that’s
not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have a lifetime source of income.

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it’s vital to build a customer
base because it simply saves a lot of time and effort.

Category: IM Strategies