Learn To Master Traffic Generation As Without It You Won't Get Conversions!With Internet Marketing Is There Are So Many Ways To Make Money Online
Learn To Master Traffic Generation As Without It You Won't Get Conversions!
With Internet Marketing Is There Are So Many Ways To Make Money Online

 

Knowledge Is The Key To Success! 

 

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ARE YOU MARKETING IN THE PAST?

ARE YOU MARKETING IN THE PAST?

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Have You Ever Wondered Why Most Marketers Struggle Forever.. 

One of the greatest books of all time is ‘The Black Swan’ by
Nassim Nicholas Taleb.

It basically shows how stupid we humans are when making
predictions about the future.

We like to FOCUS on the past, when in reality our entire
focus should be on the possible future.

For example, if you try to make money with SEO without
taking into account the impact of social marketing…

…you are working in the past.

If you try to sell T-shirts on FB or run the next Shopify store
without social marketing knowledge…

…you are working in the past.

The biggest opportunity to make serious profits is when you
do something before the majority of people realize that.

And that’s what this is all about.

You see, most marketers today don’t focus on lead generation
and income from social marketing.

Yes, they have responsive websites and things like that.

BUT… Facebook is the undisputed traffic and audience KING
and (personally) I grab everything that can help get better
results and more income from facebook.

And that’s why this is so incredibly powerful.

Future is now

Don’t work in the past – understand the future trend. It’s here,
tap into it now.

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Click here and you will learn to leverage the future!

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Marketing And Selling On The Internet

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service. Ever since the advent of Internet, it is widely used for all kind of purposes. Among the advantages of Internet, some helps in doing business, shopping, etc, from the comfort of the house. According to a research, a quarter of the Internet users shop online. It has also helped grow electronic commerce and Internet marketing is a part of electronic commerce.

Direct marketing techniques like radio and television commercials, mails, and newsletters are the inspirations for Internet marketing, which involves direct response marketing strategies and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which Internet marketing can be linked. B2C companies were the first to start when Internet marketing originated. They are companies that sell directly to the customers. B2B companies are meant to do business with each other.

Websites built for Internet marketing are slightly different than others. There are peer-to-peer modeled websites which are used to exchange products and services between each other. Other is name-your-price, where the customers have to specify their price range that they can spend and select products that fall in that price range. Priceline.com is an example of such a website. Amazon.com is a website which is based on find-the-best-price model, where customers can find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.

The companies who use Internet marketing are at an advantage. They don’t need to put in huge amounts of energy and time in Internet Marketing like other traditional methods. With the help of only few resources national and international markets can be reached. Because of very low investment, even small businesses are turning to online marketing. Websites and blogs have been developed for this purpose. Internet marketing is advantageous in the sense that the data is easily available on the Internet. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.

One of the factors that hinder the growth of online marketing is delayed loading of the page. The web pages that take a lot of time to download test the patience of the consumer. To add to that, if the businesses design complex web pages with lots of graphics and animations, it will slow down the speed even more. Another minus point of online marketing is that the customers cannot feel, taste, smell or try products in order to make a good decision. To over come this, some of the online stores have created liberal return policies with the help of which the customer satisfaction is guaranteed.

Another biggest threat of online shopping is identity theft. Paying online using credit cards, e-checks are susceptible to hackers and information can be stolen and used. Many hackers and websites have been caught who were involved in buying and selling of personal information. Most of the websites have taken measures and incorporated good security on their websites. One of the best methods is encryption. When the data is being transferred between two computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to bring back the data to its original form.

Online selling is influencing all kinds of businesses like banking, advertising, music, etc. Instead of going to a store for buying cassettes and CDs, music can be bought online. Bank transactions like depositing, withdrawing, transferring funds, and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.

What Is A Blog

What Is A Blog

A Blog is defined as a journal that is shared online where you can place your hobbies and interests as well as other items. Yet another way to describe blogging is a way to promote items in a way that is simple and easy. In other words it can be used as a form of free advertising for anything that the chosen user is either trying to sell or promote. The blog consists of short paragraphs that tell about your product or ideas.

There are many reasons why a person would want to create their own blog. One of the most popular reasons though is that you can use your blog to promote your business and not spend any money on advertising. This is a great advantage especially if your business is just starting out and you do not have a lot of start up cash available. It is also good for small businesses, especially home based businesses, to advertise without needing to spend a lot of their income on advertising.

Another great advantage to creating your own blog is that you will come across as an expert on the topic you have chosen. Visitors to your blog will just love the information on your blog and feed on that information. They will think you are a genius to know all that you do. This may sound strange but it’s true.

There are many different blog sites that are available on the internet today. Blogger is one of the most popular of these. In most of the blog sites they will give you a template that you can use to create your site. The most important thing to remember though when creating your blog is you will need to change it daily or even several times a day. Keep the information current and up to date. The more maintenance you perform to your blog the more visitors that will visit.

Also if you create your blog to be SEO compatible, you will attract more visitors to your site. SEO consists of key words that appear on your website that web crawlers attach onto and feed them back to the search engines. The more keywords you have in your blog, the higher the ranking on the search engine will be.

In order to build a blog on a certain topic of interest it is important that you build a reputation. If you are just using it as a shared journal this is fine but for businesses, reputation is very important. Visitors need to know your reputation in order to deem you as an expert in the topic of your blog. Once they deem you as an expert they will keep coming back for more information on your topic.

No matter what reason you create your own blog it is an excellent way to promote yourself or your business.

Three Blog Basics For A Great Blog

Three Blog Basics For A Great Blog

A blog is a type of online journal that a person can use to post on a variety of different topics. People use Blog for just about anything including a shared online journal and advertising their business, among others. A lot of people are hesitant to begin a blog because they feel it is complicated, but really it is not. Here are three very basic tips to get you started, and before you know it you will be blogging in no time at all. A best thing about blogging is it’s free! So follow these steps and start blogging.

1. Content

Think about the content you wish to put into your blog. Is it going to be a personal journal, information on a certain topic, or even a way to advertise your business? No matter what the reason content is important. Start your blog with three of four topics at first. This will begin your blog and get you visitors to your site. Most of these visitors will post comments on the topics and when they do, pay attention to them. Look for any questions in these posts; they will probably give you your next topic without even realizing. Be sure though, before you post your topics you carefully research them. You want to appear as an expert on the subject you are blogging on, so research is extremely important. The more you know on your topic the more of an expert you will appear.

2. Availability
-You need to make yourself available to your visitors. Keep your profile updated and include email instructions for any questions that your visitor may have. The more available you are to the visitor the happier they will be.

3. Personalize

-Once you have your blog created now is the time to add links to affiliates related to your site. One of the most popular sites for bloggers to do this with is clickbank. There are other sites available besides clickbank and are fairly easy to find. All you will have to do is go to your search engine and type in advertising affiliates and you will be amazed at the number of returns. Businesses are eager to have their business promoted and are willing to pay people to do this, what a great advantage for a blog. This site will provide you with a lot of different advertisers that you can place on your blog. What is even better is you can make money while advertising. One important thing to remember when you are adding your links is not to go overboard. Too much advertising can turn your visitors away.

No matter what the purpose of your blog may be if you follow these three easy steps you will be up and blogging in no time. What even better is when you add the affiliate links you can make great money too without even trying.

Things To Remember When Creating Your SEO

Things To Remember When Creating Your SEO

Creating an SEO site can be difficult and confusing. Because of this a lot of people miss key components that make their SEO site a site that must be looked at. There are usually 9 things that a person that may be creating a SEO site will need to remember to avoid neglecting important components.

1. Make sure you write so the reader understands
-This is one of the biggest mistakes by a lot of SEO site creators. They forget about the human visitor factor. If your site is too hard to read or follow they will not even click on it. In knowing this you need to make sure your SEO site is user friendly as well as easy to read. Putting it simply you need to create your SEO site like you were a visitor who is visiting your site for the first time.

2. Make sure your code is clean
-Your code needs to be well organized, and well formatted. The better your code looks to you the better your SEO site will appear to the visitor.

3. Images
-When you use images to support your main message this will capture the readers eye and will also catch their attention as a result. You need to be sure that you use images in moderation. Too many images will make your SEO site appear cluttered to the reader which will once again turn the reader away.

4. Scripts
-Placing user scripts such as Java in an external file will make your site easier to read for the user. If you still wish to use a java script without placing it in an external file place it towards the bottom of your webpage so that the web crawlers will not attach themselves.

5. Headers
-These headers should contain your keywords as well as your company name. The header is what the web crawlers attach themselves to first so you need to be very careful with this step. You need to take very careful consideration before even attempting your heading.

6. Keywords
-Keywords seem easy but it is one of the most common neglected and misused aspects of creating an SEO site. You should think about 3-4 keywords to place in your website in several different places. But do not overdo it otherwise you can be found at fault for a black hat SEO. This SEO is unethical and can get you banned from search engines.

7. Length
-Limit your SEO to no more than 250 words. This should be enough to get your message across without over doing it. When doing this though do not neglect those keywords.

8. Your paragraphs
-Keep your paragraphs short and sweet. Also make them easy to read. Try putting an extra space between each line to avoid crowding.

9. Be sure to proofread
-Proofreading is of upmost importance. Even a small little error can make your company look bad.

The Important Aspects Of SEO

The Important Aspects Of SEO

SEO which is short for Search Engine Optimization is basically a type of web design that uses search engines to drive visitors to your website. SEO is one of the most important aspects of web design that a business can do. Without it the chances of you getting visitors to your site is next to nil.

So you are asking why you should optimize? Search engines are excellent ways to drive traffic to your sites. Without a proper SEO your site will appear clear at the bottom of the search list. Most businesses have discovered that when they create a SEO rich web site they have been able to cut down their advertising budget. If you do not create your website correctly you will be wasting your time. You need to do a lot of research in order to create an awesome SEO website but it is well worth it in the end.

After you have learned the importance of why you should optimize you need to learn the importance of research. Researching before you even start your website is critical. It can make or break your site. Some of the more critical components in the research stage are planning out your site, making a list of possible keywords, researching your competition and design. All of these are important to the overall success of your site.

Keywords are vitally important because it is what the web crawlers will attach themselves to when they rank you in the search engines. The better the keywords the higher the rank you will get on your search engine. You should begin by making a list of keywords before attempting to add these to your site.

Planning your site is another important aspect of an SEO. You need to consider your target audience. What type of audience are you looking at attracting? The more you focus on your audience the better of you are. Also it is important to make your site user friendly. The easier your site is to navigate the happier your visitors will be.

Next on the importance is checking out your competition. If you fail to do this they will probably outrank you in the search engine. Check out the keywords that they use. Do not use the same keywords as they do but try to use similar words. This just may raise you above your competition.

The final important component of an SEO is the design. Do not over load your webpage with pictures or graphic. Choose a design that will attract your visitors but will not over power them. Also watch the visual graphics and use them sparingly. Save the room for the content.

No matter what business you are promoting in your SEO site if you do not use these important components your site will most likely fail.

Popularity Of Blogs

Popularity Of Blogs

Blogs have become very popular in recent years. They are great ways for a person to share their ideas and thoughts in a public forum. The come from all over the world and each one is jam packed with different cultures, beliefs, and thoughts. They are also great for creating an online community that happens to have the same idea or beliefs. Some bloggers are even making money with their blogs. There are so many reasons why they have become popular the list is endless.

1. Easy to use

Blogs are easy to create because they have support from many different standard technologies. You can create a blog with little or no hassle and most of them provide you with a free template that you are able to use to create your own blog. You can also use information on other blogs to help in creating your own. You as a reader are also able to post comments on a blog without any problems. All of these combined add to the popularity of blogs. No one ones to go through a hassle to get their thoughts and ideas published on the internet

2. Easy to set up

There are many different types of software that is available that can assist you in setting up your blog. You do not need to be a computer geek to learn how to create them, nor do you need a degree in computers. It has been said that blogs are so easy to create a kid can do it. There is also software available that will assist you in keeping your blog organized when you have finished setting it up.

3. Human

As anyone knows who works, or even thinks, about computers knows that every site out there has been created by a human being. Well the same is true with blogs. Behind every screen there is a human person just like you. What makes the blogs so popular is behind every human lies many different cultures and beliefs. Blogging is a great way to bring these different cultures together in one place.

4. Search Engines

Search engines love blogs because they are usually jam packed with key words. Another reason why search engines love blogs is because they are updated regularly and search engines love up to date information.

5. Versatile

Blogs are very versatile. They are easy to place comments, calendars, and announcements among others. They are a great way to communicate important points as well.

These are just a few of the reasons why blogs have become so popular in recent years. Blogs are a very important part of almost anyone’s life. If you ask someone you know it’s a high chance they will tell you that they have a blog site.

More Ideas To Build Traffic To Your Website

More Ideas To Build Traffic To Your Website

Websites are created for the purpose of sharing and providing information in the targeted audiences. The common ingredient in all successful websites is the traffic they attract. Traffic is the key element of all websites.

Search engines, recommendations, and directories are very valuable traffic methods.

Search engines are search for relevant content, keywords, Meta tags, and images. When you have the information on your site you get traffic. Recommendations are precisely what the names states. You receive recommendations from internet users that recommend your site to others. Directories are lists of categories that are grouped for easy access by people searching for information.

To achieve traffic from the search engines, you need to have high rankings on their results. It is the same with directories. Recommendations are achieved by word of mouth from a happy client to another source. You provide a great service or product and word will spread.

These are the most popular forms of obtaining website traffic. You may have to pay for some of the services yet to make money you may have to spend money. There are other options to obtain website traffic.

You can use organic placement. This the process of your site being located due to it being found by copious number of individuals with their search results making your rankings on the search engines rise with each hit as it increases in popularity. To make increase your organic placement, you use relevant keywords and terms in different phrasing that the interne users may enter into the search engines.

You can achieve the higher levels of traffic using the first three methods. You will have to work hard to get the traffic. You need to be determined and unyielding with your efforts. It will take time yet once you start seeing the results from your efforts you know you have reached a very high goal you set for your business. It is something anyone is proud to achieve.

Add other simple traffic methods such as newsletters, viewer feedback forums, affiliate marketing, blogging, RSS feeds, and video to your website. There are other methods to make your website more appealing and interesting. Any additional content or features you add to your site will increase your traffic.

When you want to attract an audience to your website, you have to have a high quality interesting and intriguing site filled with content other sites don’t have. You have to be the leader in the industry so you stand out in the crowded internet websites. It has been said to be a successful businessperson you need to learn to think outside the box. This is true for your website and business.

Making Your Site SEO Friendly

Making Your Site SEO Friendly

SEO is one of the most important concepts of the internet business today. A creative and friendly SEO will appeal to your visitors and as a result they will come back again and again. Creating an effective and friendly SEO is by no means an easy task.

It can be both confusing and frustrating. A lot of people outsource their website as a result. They just do not have the time or energy to create their own website. If they knew of ways to make their SEO both user friendly as well as useful, they may have been able to create their own.

When you are being creative in your website there are several factors you need to consider. Your keywords should be the first step. You need to take careful time and consideration when creating your SEO site. Without your keywords your website will fail because there is nothing for the web crawlers to grab on to.

Also you will need to be creative. The more creative you are the higher on the search engine your site will appear. Make each page unique and different while still maintaining the importance to the site itself. Add graphics to make your SEO site more attractive to users but do not over do it. Add an image possibly with your title. Maybe even a few small graphics placed strategically throughout your site.

Also in part of being creative keep your paragraphs short but sweet. Visitors do not want to read a lot of text all they want is their information and leave. Finally in the “be creative” aspect keep your site as short as possible. The longer the site the less chance the visitor will look completely throughro it.

Make your site user friendly. Avoid if at all possible making links inside of links for one, customers hate this. One link is all you should place in your SEO site. Remember the more user friendly your site is the more visitors you will attract. Also keep the maintenance up on your site. Make sure that you do not have any broken links and your content is up to date. Also remove pages as you need to and add more. The more often you change your site around the happier your visitors will be. I know it sounds strange to place this under the user friendly category but it entails the user friendly aspect.

Remember making your SEO creative and user friendly will attract more visitors to your site. Managing your keywords, graphics and paragraph counts are all important factors of the creation section of creating your SEO site. Also your SEO site will need to be user friendly. When your site is user friendly the more visitors you will attract.

Link Popularity For A Successful Website

Link Popularity For A Successful Website

One of the most common ways to get your website noticed on the internet is to link your site to other websites. With the common practice comes the misusage of the technique. The creation of “link farms” has made search engines take notice of the misusages and set restrictions of the sites using that practice. However, for the sites that use link exchanges properly, they find great results and increased traffic levels.

There are two types of benefits from having links on your website. Getting improved rankings from the search engines and the internet traffic will take notice of your site. When used properly you create an important internet presence.

The classic link exchange or swapping of links is one method. Locate another website with the same or relevant content. Offer to add their link to your site if they allow you to add a link to your site.

Consider paying for incoming links from high ranking websites. This method is frequently used and is very beneficial.

Write articles and post them on other websites with the links to your website. Write content that is clear and concise pertaining to your niche and product.

Publish your articles on websites such as ezines.com with links to your site. Readers love to gain further information and you will be providing a valuable service with your article.

Join an online forum where you post responses and comments. Include links to your site within your signature with every posting. Your comments will become informational posts to create a following based on your expertise and knowledge.

Start your own blogsite with RSS feeds. Submit the blogsite to the search engines and directories for added internet exposure. Remember to link your blogsite to your website. Keep the content up to date with regular postings.

Be prepared to spend time and money for the increased traffic to your site. It takes money to make money even on the internet. Reach out to the internet world population with different techniques to gain their interest.

Target your traffic with each method. You do not want to waste your time on traffic that will not purchase your products and services. Quality traffic it the desire so, be specific with all of your attempts to build your traffic with each link you use.

Keep current on the traffic visiting your site. Add a tracker software application to your site that will help you monitor all the hits and visitors. You need to know what method is working and the ones that are not working. The ones that are not working modify them or delete the links so your site is not cluttered and unprofessional. You only want the highest links on your site.

Linking Strategy For Content Sites

Linking Strategy For Content Sites

Linking is great if you know what you are doing. If you don’t then you create a huge mess. Linking does work but it has had changes since it first began being used.

The key to using links is using them in moderation. In the past, it was common practice to use thousands of links but as with many other things in the marketing world, limiting the number of links is the best method to use now.

The market today focuses on content not quantity. This is great news since you now have more space on your site and can remove the many links you have that aren’t really producing but you hated to remove them.

When you have a website with several pages, use links to the different pages. All the links will have different content describing the pages. This increases traffic to the site via the different pages and entices the people to browse through the rest of the website too.

Have one of the links to the homepage of your site. Deep linking is using the right link to the specific page on the website. This can be a link from within your site or from another site you have exchanged a link. Use relevant pages of content to link to your pages. Tell the sources of the links you are limiting the links for future sources and this will create others to want to add links to your site before you meet your quotas of links.

Using this method creates excitement from webmasters since you are placing their links on a website with limited links, which decreases their competition for users to select their links on your site. It also states to potential sites wanting to exchange links or add links that you are responsible and caring about the appearance of your site so they want to use the professional site you have created.

This method of business tactics also increases your link popularity and directs more traffic to the pages on your site. It gives you more leverage to ask for higher quality links when you have better traffic and link popularity. Some sites will provide a lower level link when they exchange links, but you are now in a position to ask for a better link.

When you increase the value of your links you are linking to high quality businesses and sites. This is always great for your business and website.

You need to realize that part of this process is sending traffic to other sites. Some people get uncomfortable at this thought, but it will all come back to you a hundred times over. Think of it this way, you are actually building stronger links to your site when you help to raise the rankings of the sites linked to your site as they help to increase your site based on YOUR links.

Why Internet Marketing Is Essential For A New Business Website

Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.

Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.

The term ‘World Wide Web’ should really have a fourth word, ‘Wilderness’, because that’s where any website begins and stays if no efforts are made to attract visitors.

Any business that builds a store, for example, must make efforts to attract custom in order to succeed. The very same principle applies online and just as in the offline world, the amount of benefits reaped is proportional to the amount of effort put in.

In order to maintain any kind of competitive advantage, sustained efforts must be made with a long term plan in mind.

Compared to traditional offline methods of marketing, one of the distinct advantages of marketing online is the speed at which new marketing strategies can be put to test. For example, a pay per click campaign could be launched and the results analysed all in a single day. Such campaigns can promote the smallest businesses amongst the largest industry relevant websites viewed by thousands of qualified prospects.

One of the greatest Internet marketing fallacies is those services offering automated submission to hundreds of search engines as an effective means of search engine promotion. When 80% of all search engine usage is carried out using the three largest search engines (Google, Yahoo! and MSN), the only others worth being included in are those that are highly relevant and/or localised. This means that automated submission services such as these can offer limited benefit and then only to those websites that don’t already appear in a search engine’s listings.

The effectiveness of these types of automated and unspecific services quickly becomes diluted when they are made readily available to all.

For an effective Internet marketing that delivers significant and measurable results, there is no substitute for a well-structured, customised approach making the best possible use of the technologies available.

Building a successful Internet business starts with building a website and continues with effective marketing.

How To Find The Right Company To Build Your SEO Web Site

How To Find The Right Company To Build Your SEO Web Site

Creating a SEO Website is a very difficult and time consuming task. A task some people do not wish to take on themselves and as a result look to other companies to build one for them. Getting a company you can trust to do a great job is very important. They must be well versed in SEO as well as other aspects.

1. Does the company offer a 100% SEO Ranking?
-Let’s face it if any company offers a 100% ranking they are most likely one to avoid. Most companies do not guarantee 100% ranking because it is almost impossible. While they are building your SEO site, another competitor is building theirs, so there is never a 100% guarantee. When a company offers this look elsewhere.

2. Check with family, friends and coworkers
-Ask them for a recommendation on whom they might choose. Maybe they have had an SEO website built recently. If so they will be able to tell you the best companies with the best results.

3. Check the company name on the internet
-See if they have positive reviews in building SEO sites. See if other customers would recommend their services. If so you may want to consider going with that company. Another great place to check a company’s reputation is through the Better Business Bureau they will have the most accurate information on the company.

4. Ask for examples
-If the company is serious about getting your business they will provide you with samples of other SEO sites they have created for other clients. Look at these closely. Ask the business what the SEO results are on each of these sites. This is one of the most important steps in choosing a company to build your own SEO site.

5. Ask them what they use for keyword ranks
-Once you have this you can do a search on the internet. If they do not have a high ranking due to their word choice chances are they are not a company you want building your SEO site.

6. Ask them if they provide subscription service
-Do they offer a maintenance package on your website? This is so they can update your site regularly to keep it up at the top of the ranks. If they do not offer this it is a signal to not do business with them.

7. What is the cost?
-Although getting a company to build your SEO site can be expensive the less is more technique applies. Even though they may offer a high price for quality does not mean that they will do a proper job on your SEO site. Research around on various prices and reputations before you go with the more expensive business.

Great Tips For SEO Success

Great Tips For SEO Success

SEO is one of the most common forms of internet design that is used today. Businesses use SEO’s to attract visitors to their sites. All SEO’s are certain keywords that you use when creating your website that web crawlers attach to. These web crawlers in turn bring your site up in search engines. Creating SEO success takes a few steps.

1. Key Word Rich
Make sure your article is related keyword rich. Make sure this carries throughout your whole site. The more keyword rich your site is the more places the web crawlers can attach to. These web crawlers (bots) determine where in the ranks of the search engines your site will be found. You must be sure that you do not overdo it though.

2. The title
Make sure your title is clear to understand also keyword rich. The title is one of the most important aspects of creating your SEO site. Your title is the first thing any visitor to your site will see. Without a proper title everything else you do from that point on is pointless. When you are creating your title, consider adding your top keywords. The ones that stand out the most to you will stand out to the visitor.

3. The content
Make sure the content of your site is relevant to your business. If you are creating a website let’s say about cutting hair at home, you need to be sure that you add haircutting tips in your site. If you fail to do this you will turn away your customer. The more relevant content you have on your site the bigger chance your customer will not reject your site.

4. Long Tail keywords
-Long Tail keywords are usually 3-4 words in length. They are also the most searched words by most web searchers. The more creative your long tail keywords the more chance of your site being ranked higher in the search engine.

5. Links
-Make sure your links are of high quality. This will help produce the most visitors to your site.

6. Easy to navigate
-If your site is hard to navigate the visitor will not stay. The more user friendly you make your site the better off you will be. Create sections in your website these sections can then be implemented into new pages which makes it easier the visitor to browse your site.

7. Education
-SEO’s are changing every day. Things are being added and others are being removed. Continuing your education in SEO will give you the updated information you will need to make the necessary changes to your site. The importance of continued education on SEO cannot be stressed enough. The more you learn and implement the more visitors you will have.

Good Traffic Is Targeted Traffic

Good Traffic Is Targeted Traffic

To get the right type of traffic to your website you need to concentrate on targeting your audience. Sure you can get any kind of traffic but you want targeted traffic with people that will buy your products. You don’t want the website sight-seers. There is a huge difference between obtaining traffic and getting the right types of buying traffic.

You can target your traffic when you understand the market and demographics of the regions you want to reach. This takes some research and time. It is worth the time you dedicate to the search. When you are in business to make money, time is one of the elements that will always work for you if you use it wisely.

Place your advertising on specific sites that reach the audience you seek. You are not wanting to sell to just anyone so be selective with the placement of your ads. You will see a lower amount of traffic when you change how and where you advertise for a short time yet you will see increased sales from the new methods.

Use advertising with higher quality content. What is appealing to the non-buyer user’s wont’ be appealing to the people interested in purchasing your products. Change how you word or phrase your content. Add details of the product. The people wanting to buy already know what they want to tell them in the content exactly what you have to offer them.

Place the advertisements on content based sites. Use sites with relevant content on a similar product but is not a competitor. People viewing that site will see your ad and click on it to find your product. Once again, be specific in the detail of the ad contents.

Use different forms of the keywords and phrases. Not everyone has the same vocabulary. The expansion of the terminology increases your traffic and the search engines will also see you have expanded the terms. They will increase your rankings, which then place you higher in the search results thus increases your traffic.

Step out of the box and think like the potential customer. When you start to think as a customer instead of a business owner, you increase your targeted audience with your advertising. Too many businesses make the mistake of sticking with the same terms since they feel it is safer even if they aren’t getting the volume of traffic. Take a chance to make changes with your advertising to reach a higher number of people.

Advertising is an ever changing technique. Avoid falling into a rut by using methods everyone else uses and that have become stale. Be inventive and you will see a difference with your marketing, traffic, and sales.

Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

A raw form of Marketing came into existence in the 1960s. But, organizations were still facing difficulty in selling products, so a system was developed to sell low cost goods to larger group of customer. Leonard Berry and Jag Sheth originated this marketing, in 1982. It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision. In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market. The customer turnover wasn’t paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing. Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing. And according to another research done by cross-sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty-five to eighty-five percent of the profit. Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation. This maintains the unit sales volume and there is an increase in dollar-sales volume. The existing customers will be like a living advertisement. If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs. The customers are divided into groups based on their loyalty. This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked. Almost all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building and social benefits.

Did You Know Black Hat SEO Can Destroy Your Business

Did You Know Black Hat SEO Can Destroy Your Business

A black hat SEO is an unethical way for a person to get their website to appear higher on search engines. These blackhat SEO’s will usually follow the following characteristics.

First of all and most important it breaks the search engine rules and regulations. Second it will create a bad user experience. Finally it will unethically present content in both visual and non visual to the search engine web crawlers.

Black hat SEO’s at one time were legal but after too many people began to overuse it and therefore it became frowned on by Search engines. Now if you are caught using Black Hat SEO’s it may be a short term solution to a problem but it will also get you penalized from the search engine.

These penalties for using a black hat SEO can be harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and if you follow them correctly will save you a lot of problems in the future.

1. Be careful to not stuff your keywords
-Using a lot of keywords in your site and nothing else will get you in hot water with the search engines. You need to learn how to place your keywords properly to avoid this. If you fluff your articles with a lot of keywords yes, it will increase your chances of ranking higher on the search engine but only temporarily.

2. Avoid using invisible text
-Invisible text consists of putting keywords into your site in white with a white background. This invisible text is hidden from the customer but will attract the web crawler to rank your search engine higher. This is not a good practice as it results in a black hat SEO and will get you banned from the search engines.

3. Do not use doorway pages
-A doorway page is literally just a fake page that is used to attract the web crawlers. The customers themselves will never see this page. This doorway will trick the web crawler to rank your business higher but again, this will only be temporary.

As you can see black hat SEO’s do sound tempting but a person must know the consequences from using them which at times can be very harsh. They only help you temporarily but will cause you bigger problems for a long time to come. They will help you get higher rankings in the search engines but they are very unethical.

If you wish to run a legitimate business you need to avoid black hat SEO’s because they will taint your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.

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